Tuesday, January 29, 2019

What makes it essential for you to hire a mobile app development company?

Mobile phones have become as important and indispensable part of our lives as were wristwatches at one time. Not just adults, but even kids today are connected to each other even across the world through technology a smartphone has to offer. Smartphones are now the virtual computers that can be easily carried around in your pockets and not only do they allow you to talk to another person but also provide a plethora of information right in the palm of your hand just by a few taps of your fingers.

It is fairly obvious that the best use of a smartphone can be made only if you have smartphone applications installed in them. These applications are nothing but software’s designed to run on a mobile platform like Android or iOS. With increasing number of users of smartphones, these mobile applications have become an essential part of conducting business right from the ground level to b2b levels.

Who needs a Mobile Application?

One of the most common question asked in today’s world is who need a mobile application? Simply speaking, a smartphone application is a wonderful way to perform most of your business functions. An ideal mobile application development company in Delhi-NCR can design user friendly and attractive mobile applications. These applications can range from entertainment, information to e-commerce applications. These applications have become an important part of a customer’s daily schedule. We have applications to wake us up in the mornings, help us organise our daily events and some of them help us do chores easily while some help us sleep better at night. Considering the efficiency, convenience and connectivity these apps provide, every small and large business is in need of an effective smartphone application. 


How do mobile apps benefit businesses?

Just by launching a unique app, your business can benefit in numerous ways:

Build customer loyalty

Mobile applications are an excellent way to have constant communication with your potential and existing customers.

Improve the impact of your brand

These mobile applications are opened and viewed numerous times by customers. This is hence an effective way to leave a positive impact on the user’s mind and at the same time also improves your brand visibility.

Better access

Through your app, it is easier to send updates about ongoing offers and at the same time users can purchase the product easily and faster.

Constant customer connectivity

In today’s fast paced life people hardly have any time to go for old fashioned shopping, apps have hence become the best way to shop. With today's fast-paced lifestyle barely allowing sufficient time for conventional shopping at shops and malls, apps have become the best way to make purchases on the go.

Wednesday, January 16, 2019

Still worried about a non-competitive store –Sell Online

There are many advantages of working in a local retail store. You get the advantage of targeting locals by getting in touch with them personally and maintaining a healthy relationship in order to achieve your targeted sales goals. But as workable this approach sounds, it is getting lesser preference and your profit margins are being churned out since you are targeting a very limited audience. While it is a must to have a physical presence of a retail store to cater to local customers, you cannot turn a blind eye towards e-commerce websites and their success.

In order to move ahead with ongoing technology and to maximise your sales, it is vital that you convert your store to an e-tail store. Here is how you can do that with the help of php website design company in Delhi-NCR.

Get a website that is mobile-friendly responsive

The first thing you need to do is get your store a website. You have to ensure that your website is up, running and accessible to your potential buyers and you update the same with all your products in the catalogue on regular basis. There are mobile app development companies in Faridabad who can ensure the website is responsive in terms of design and should be easy to browse through both desktop as well as mobile phones.

Use online payments solution

You can now drive traffic to your website by offering a self-check out option where in the customer can pay online using various modes of online payment like credit/debit cards, wallets and UPI. One can also have self-check out kiosks and POS devices to encourage digitalisation in your store.

Promote your business digitally

It is the responsibility of your ecommerce website development company in Delhi to have your business up and running it is important that your business is promoted in the online market space where buyers can view your catalogue and see what is listed on your website. You can invest in paid search marketing which ensures immediate results.

Monday, January 7, 2019

Important questions to ask While Choosing Mobile App Development Company

Whether you are an investor, business owner or an entrepreneur, there is no escape from the lure of tapping the potential of smartphone users. Understanding the technology behind these smartphone apps however is a different story all together. But providing an app related to your business can help you establish brand loyalty and at the same time expand your customer base. But it is important to know that developing an app is no child’s play and you need to hire an expert mobile app development company in Delhi-NCR for the same. 



Smartphone apps have gained immense significance in the past couple of years, however there can be a plethora of app developers who claim to be brilliant at app development. In fact, there could be numerous freelancers willing to do the same at a much cheaper price. However, your app holds important business prospects for you and hence it is important that you ensure that you get the best possible app developed. Here are a few questions that can help you decide the best app developer for you and ensure you are not dealing with scammers.

What is their relevant experience in mobile platforms?

While iPhone and Android are the most popular smartphones these days, there are other types of smartphones available too like Windows and Blackberry. It is suggested to identify the preferred platforms of your target audiences or develop the apps on multiple platforms in order to have a wider reach. Hence, it is better to ask your mobile developer about their experience with different platforms.

What are the skills possessed by development team?

It is crucial to know the technical and creative skills of your chosen development team in order to ensure a successful app. The development of these smartphone apps is often carried out by a group of individuals or a small team. Dealing with a mobile app development company, it is important that you ask about the team involved and their individual skill sets.

What is the development process?

It is quite possible to check out the scammers merely by asking the team about development process. If the company is promising to begin working on the coding app right away, it is suggested to stay clear of them. The company must elaborate regarding different app development stages and go ahead with the coding only once the right design is approved.

What kind of ongoing support you can expect?

The mobile app development company should be dedicated enough to ensure you app promotes to the success of your business. The company must also offer you some kind of technical support in case you face any difficulties when your users start using the app.

Sunday, January 6, 2019

What you should consider when choosing a mobile app development platform

The world has seen a significant increase in the use of smartphones. People are carrying out most of their tasks online through their phones instead of using a computer or a laptop which has given rise to a demand of mobile based applications. Businesses have started realising that these mobile applications can help them in increasing the brand value and at the same time also enhance business offering to their customers. Not to mention, having a mobile app makes it easier for your customer to book your services or buy your product.

While having your own mobile app may sound like a lucrative idea, it is important to decide the platform you are going to build your app on. Choosing the right platform is the most crucial decision you will be making regarding your app development.

Whether it is a native app or a cross platform one? Do you need to give attention to Windows and Blackberry phones or just going ahead with Android and IOS is enough? Before you pick a mobile app development company in Delhi-NCR, it is important to get the answers to these questions sorted.

As you can see there is a lot to consider when it comes to choosing your mobile app development platforms. So, when you are deciding which one to pick, here are a few considerations to start with:

Market Share of the platform

The most important way to decide on the app development platform is by finding out the market share of your chosen platforms. For example, Android has nearly 80& mobile devices while Apple enjoys over 15% market share worldwide. The figures however do not tell the whole story. You see, IOS is preferred by users based in US, Japan and Australia while Asian and African countries prefer Android. Hence, it is wise to choose a platform considering your target audience base.

Demographics

Demographics is another important factor when it comes to choosing your app development platform. People from lower income group usually prefer Android as Android phones come at affordable rates. Android is also the preferred platform of older people. But, it is also worth to remember that a large chunk of app on Android are free which makes engagement a challenge. IPhone on the other hand are preferred by middle to high income groups and these users are often educated, young and open to spending money on buying apps.

Conversion Rates

Conversion rate should always be taken in consideration when choosing the right platform for your mobile app development. Researches have time and again proved that iOS users are more likely to make purchases as compared to Android users.

Generation of Revenue

As mentioned earlier, IOS users are more likely to buy your apps and hence able to generate more revenue in comparison to Android. So, if your app is a product by itself, like a game, IOS should be your preferred platform. Otherwise, there are some fairly good Android developers in Delhi-NCR to help you come up with a good Android based app.

cost of development

The cost of developing your app on different platforms varies largely. Hence, you need to consider your budget and compare the costs involved on all platforms before going ahead with your decision.

If you need to develop a mobile application and not sure where to start you can get in touch with Magento ecommerce development services in Delhi-NCR to get you started on the right track.